7 days
Published operating schedule
Controlled Demo Brand Snapshot · Approved Concept Direction
OASIS, evolved. AquaShop, connected.
Proposed OASIS and AquaShop Brand Evolution — Concept artwork preserving the established OASIS black-and-gold identity, introducing Oasis Aqua through water reflections, and connecting AquaShop through a restrained BY OASIS endorsement. The OASIS production package is CAD $6,000; the separately selectable AquaShop package is CAD $2,250.
Concept status: approved high-resolution raster artwork for this proposal. These images are not production vector masters or final Brand Standards. Production deliverables are available through the separately selectable OASIS and AquaShop Brand Evolution packages.
Oasis Aqualounge
Prepared by CraftWeb Studios
The Opportunity
Turn a landmark venue's
online presence into a growth engine.
Four floors. One unmistakable experience. Since 2010, Oasis Aqualounge has grown through a distinctly women-owned, water-centred vision—earning national recognition among Canada’s fastest-growing businesses four times. This proposal brings that same depth, atmosphere and intention into the digital experience, so guests can begin to understand Oasis before they ever step through the door.
1 PM–3 AM
Published hours
6
Verified revenue lines represented in Core
27
Unique governed product families retained
The Big Picture
How Oasis wins
Every feature in this proposal exists for one reason: to move a stranger, one step at a time, into a loyal member who spends more and comes back. Nothing here is decoration — it's a system. Hover to lift a step; tap any step to see what it does and why it matters.
01 The Website
Descend through the four floors
A bespoke, image-led site built around the club's signature idea: scrolling through the four floors as if descending through the building — from the lounge, into the waters, through the playrooms, down to the private quarters. Elegant, dark, gold-accented and fully responsive — a world away from the current template. (You're inside a working preview of it right now.)
See it live Explore the full demo website Walk the complete four-floor experience at oasis.craftwebstudios.ca — opens in a new tab. Open the live site ↗Custom Website Build
OASIS Core · IncludedDesign and front-end build of the full experience, ready for your photography.
- ◆Bespoke UI/UX in the Oasis brand — dark, gold & aqua, boutique typography
- ◆Signature "descend through the four floors" scroll experience with a vintage elevator panel, parallax and operator-controlled floor information
- ◆19+ age gate; event presentation using operator-supplied schedules, flyers, eligibility, availability and ticket destinations
- ◆Boutique About with Meet the Owners, cinematic media gallery, and a video section that upsells merch, member benefits & partner sponsors
- ◆Standalone House Rules — general plus tailored guidelines for Couples, Women & Trans Folks, Solo Males and Trans & LGBTQ+ guests, site-wide
- ◆Accurate day-membership & admission pages (pay-per-visit, extended memberships) with clear calls-to-action
- ◆Contact workflow — production destination, consent language, response owner and retention rules confirmed during Discovery
- ◆Private Hire section — off-hours venue rental (private shows, content creators, film & photo shoots) with enquiry capture
- ◆Self-serve CMS, mobile-first responsive build, SEO foundations, analytics & launch
The descent · four floors
03 The Members App
The differentiator
A private companion app and guest area can digitize verified Oasis workflows while preserving the front desk, physical-ID requirement and human safety response. The live operation is the Core foundation; wallet, social, ordering, booking and digital-help screens are governed Professional concepts. This is a tappable prototype—not a representation of functions currently in service.
11:24 Oasis
Oasis · AqualoungeProfessional concept
Demo Guest
Optional credential · physical ID still required
Premier physical cardOptional branded companion to the guest account
Tonight
Friday, July 24 · 123 simulated guests
123
simulated guests across four levels
Who's here tonight
Simulated guests · double-opt-in · moderated
MT
Maya & Theo
Simulated guest · visible tonight
A
Alex
Simulated guest · open to connections
R
Rin
Simulated guest · visible tonight
JC
Jordan & Casey
Simulated guest · open to connections
S
Sam
Simulated guest · visible tonight
NJ
Noor & Jamie
Simulated guest · open to connections
T
Taylor
Simulated guest · visible tonight
M
Morgan
Simulated guest · open to connections
Bar & poolside ordering
Simulated menu · prices require operator approval
Private room
Current: one hour, no extra fee, reserved at front desk
7:008:00
9:0010:00
11:0012:00
1:00
Advance tickets
Digital Help Me
Request assistance after booking or ticketing.
Request assistance after booking or ticketing.
Oasis Social
Stories, connections and governed visibility
Friday, July 24 · 1 PM–3 AMA couples event with hosted speed-dating rounds. Open the official listing for current admission and ticket information.Official event details ↗Watch & scroll
AquaShop
AquaShop by OASIS · connected commerce
What's on
The same governed calendar as the site
Explore Oasis
Four floors · one connected experience
Help & Concierge
Human assistance stays authoritative
Choose any feature to explore.
Professional modernization · Governed prototype
Digital membership card
This is a simulation of the Professional tier of the app enhancement: one beautifully connected place for tonight’s attendance, guest connections, events, venue discovery, AquaShop, ordering, booking, messaging and Concierge.
Professional concept
Works on every phone
Add to home screen
Physical ID every visit
Professional connects the day-to-day guest journey shown in the phone. Premier can add the physical membership card, AI-assisted social preparation, deeper personalization and advanced venue automations—always under operator approval.
Professional App Experience
RecommendedThis is the connected app layer demonstrated above.
- ◆Ten scrollable app destinations for guest card, attendance, connections, ordering, booking, Social, AquaShop, events, venue discovery and Concierge
- ◆Connected messaging, simulated guest-presence controls, event tickets, digital ordering and location-based service routing
- ◆The same governed events, content, permissions and configuration used by the website and platform
Verified Guest Core
OASIS Core · Live VerifiedThe foundation every other module plugs into.
- ◆Email-based guest-account registration and returning login code—not a membership application
- ◆Physical government ID every visit with identification, reservation and payment names matched
- ◆Day, event, visitor-type, couple-presence and zone-access eligibility rules
- ◆Visit wristband, included day membership and re-entry privileges
- ◆Rules acknowledgement, orientation and human staff/security assistance
Verified Revenue & Service Lines
Core · Live + ExternalRevenue lines and included guest services are kept distinct.
- ◆Admissions and memberships — day admission; extended memberships carry a four-month minimum, not a monthly drop-in claim
- ◆Verified check-in and capacity — scan physical ID, maintain the governed guest record, and monitor capacity through admissions plus guest entries and exits
- ◆RFID wristband upgrade — proposed enhancement for more precise in-venue capacity signals; current waterproof wristbands remain the verified practice
- ◆Advance tickets and loyalty — continuity with the existing external platform
- ◆Bar service and tabs — current two-bar operation; digital ordering is Professional
- ◆Store and merchandise — AquaShop Commerce Operations demonstrated with fictional records; production catalogue, prices, inventory and policies remain controlled inputs
- ◆Connected guest messaging — order updates, service notifications and Concierge conversations share the ORACLE messaging layer
- ◆Private venue hire — enquiries for off-hours rental (shows, content, film, corporate, parties)
- ◆Digital ordering and DJ requests — selectable Professional modernization
Continuity & Modernization Boundaries
OASIS Core · Evidence-labelledCore establishes the shared rules, source links, human authority and audit boundaries that every optional enhancement must respect. The app adds convenience without rewriting current venue operations.
- ◆Social — Core links approved OASIS stories, video and existing community destinations, including 231 Mutual Connections, without claiming those external records as native ORACLE data
- ◆Human safety response — Aquaflirt and security availability is Core; digital Help Me is Professional
- ◆AquaShop Store — commerce remains a connected ORACLE experience with separate product and service records, orders, payments, messages, seller governance and venue pickup
- ◆Social publishing — Core organizes approved sources; Professional publishes one approved story across selected sites; Premier prepares channel variants with final human approval
- ◆Brand Evolution — current OASIS and AquaShop concepts remain proposal assets until operator-approved production artwork is selected
- ◆Audit continuity — permissions, source URLs, decisions and release history remain attached to every shared record
02 Brand Photography & Video
Class, not amateur
The design is only as striking as the visuals behind it. The current clips — muddy audio, uneven pacing, a script that tries too hard — work against a premium brand. We recommend a dedicated, discreet on-site shoot: a fully-owned, on-brand image and video library that respects the club's strict no-guest-photography policy.
On-Site Photo & Video Production
RecommendedCaptured after-hours by our production team; you approve every frame before it's used.
- ◆Discreet after-hours session across all four floors — lounge, pool & courtyard, playrooms, private quarters
- ◆Styled interior, ambience, bar, pool & sauna photography (no guests; fully consented talent only if used)
- ◆Polished short-form vertical video to replace the current clips — for the hero, social & ads
- ◆Professional editing, colour grading, clean audio & retouching
- ◆Full commercial usage rights — an image library Oasis owns outright
We built this concept on Oasis's existing photos on purpose — no fabricated renders, no stock. The design elevates what you already have. Now imagine this exact experience with a directed shoot behind it: consistent lighting, cinematic composition, drone & establishing shots, high-end video loops. Every page you've seen quietly upgrades.
Women-owned since 2010
Meet the owners
Oasis isn't a chain or a franchise — it's a women-owned Toronto institution built and run by the people who believe in it, four times over one of Canada's fastest-growing businesses. The new site puts them front and centre: a boutique About with a proper "Meet the Owners" feature that turns first-time visitors into people who trust the room before they ever walk in. Their current blog, interviews, videos and approved media library connect here so the owners’ story stays alive across the website, app and Social.
Connected Social Experience
Three levels of social support
OASIS Social comes with Core and uses the same approved events, stories, visual assets, permissions and audit history as the site and app. It links the current blog, videos and approved media library, and can be upgraded with Professional or Premier without turning unapproved content into a public post.
Interactive Preview
The events calendar
One of the site's signature interactions: click a night to open its flyer, save it, set a reminder or invite a guest. Here's how it feels.
Product Catalogue
Build the platform in one governed place
The Product Catalogue separates the fixed OASIS Core from optional Professional and Premier enhancements. Select an enhancement once and the shared configuration carries it into the public site, guest app, operations platform and AquaShop experience.
Proposal → Catalogue → Connected experiences
Build My Platform
Choose, preview and refine your platform
Open the catalogue, compare capability outcomes and dependencies, and add only the enhancements Oasis wants. Your selections remain editable and travel with you across the full experience.
Elevator transition integration point reserved for the Builder’s animation. This revision does not substitute a different transition.
04 Implementation Roadmap
From sign-off to sold-out nights
The foundation platform delivers in 8–10 weeks. Each enhancement you select in the Product Catalogue extends the Development and Testing phases — the roadmap updates as you build your platform.
OASIS Core Platform8–10 weeks
Platform Enhancements+0 weeks
Estimated Total Timeline8–10 weeks
Enhancements affecting your schedule
- No enhancements added yet — the foundation timeline stands at 8–10 weeks.
The Business Case
Built around the business Oasis actually operates
The public-site audit confirms admission, recurring membership, ticketing, bar, merchandise and rental revenue. No revenue-lift, payback, Store or sponsor-income figure is presented without operator-supplied volumes, margins, approved pricing and adoption assumptions.
Verified revenue lines
- Day admission and included day membership
- Recurring monthly membership
- Advance event tickets
- Two-bar beverage sales and tabs
- Builder-supplied Store integration
- Venue, dungeon, group and production rentals
Included guest services
- One-hour private-room use at no extra charge
- Towels, lockers and seasonal coat check
- Aquaflirt tours and orientation
- Consent, security and guest assistance
Pending Builder inputs
- Production Store URL, catalogue, pricing and policies
- Approved social profiles and handles
- Brand Evolution selection and, if selected, the final production brief and schedule
Professional modernization
- Digital venue credentials that never replace physical ID
- In-app and poolside ordering
- Digital room booking and DJ requests
- Digital Help Me and unified operations
Operator validation
- Current event data and commercial policies
- Specialized private-session availability
- Operating volumes, margins and adoption assumptions
Connected platform continuity
- Catalogue selections populate the site and app
- Events, stories and flyers use a shared source
- AquaShop remains connected to accounts, messaging and operations
- Permissions and audit history follow the same ORACLE controls
Quantified ROI remains withheld until Discovery supplies approved operating data.
Looking Ahead
Future possibilities
Ideas worth putting on the roadmap — funded once the core platform is live and earning. Each is scoped separately.
RFID / NFC Venue Credentials
Premium InfrastructureOptional physical credentials implemented only after hardware, privacy and operational validation.
- ◆Extends admission and visit entitlement without replacing physical ID
- ◆Requires approved readers, credentials and privacy rules
Smart Occupancy & Capacity
Premium InfrastructureReader or sensor-based zone tracking and advanced capacity warnings.
- ◆Builds on admission, departures and manual zone counts
- ◆Requires hardware and operational validation before production
Predictive Venue Operations
Premium IntelligenceForecasting for wait times, capacity, congestion and staffing after reliable operational data exists.
- ◆Depends on validated operations intelligence
- ◆No prediction is presented before source data is trustworthy
Why CraftWeb
Not a website. A digital destination.
Most agencies stop at the website. We started by asking a different set of questions: what happens before a guest arrives, what happens when they walk in, how do they spend more, how do they come back, and what do staff and management need to run it?
Most agencies
- — Generic themes & templates
- — Build a set of pages
- — Hand off the website
- — Stock or client-supplied imagery
- — Job done at launch
CraftWeb
- ✓ Research the business first
- ✓ Design the whole guest journey
- ✓ Build revenue-focused digital systems
- ✓ Custom interaction, photography & app ecosystem
- ✓ Partner on growth after launch
05 Terms & What's Included
Clear terms, no surprises
A 50% deposit begins the work; the balance follows design approval and launch. The app phase is billed against delivery milestones.
50%
Deposit to begin
25%
At design approval
25%
On launch
Included
- Two rounds of revisions per stage
- Responsive design & cross-device QA
- Training on the CMS
- 30 days post-launch support
Client Provides
- Final house-rules & admission policy wording
- Access for the on-site shoot
- Final production brand artwork, variants and usage guidance unless the Brand Evolution enhancement is selected
- Store URL, catalogue, pricing, checkout and return policies
- Approved social platforms, handles and profile URLs
- Approved payment processor, integrations and privacy requirements
Out of Scope
- Ad spend & media buying
- Payment-processor / merchant & POS fees
- RFID/NFC hardware, occupancy sensors and production integrations unless selected
- AquaShop production catalogue, policies and social account creation being supplied separately by Builder; the local Store demonstration uses seeded fictional records
06 Acceptance
Ready to begin?
Select your package
Choose your preferred package and phasing. We'll follow with a detailed statement of work and the deposit invoice to lock in your start date.
OASIS CoreWorking estimate · $49,437.50
Evidence-labelled Core foundation. AquaShop is demonstrated with fictional records and production Store/social inputs remain pending. Approved OASIS and AquaShop raster concepts appear in the proposal; production brand assets are included only when the Brand Evolution enhancement is selected. Final scope and HST are controlled by the statement of work.
OASIS Core + ProfessionalWorking range · $67–74k
Core plus selected modernization. Final scope, integration treatment and HST require specification.
OASIS Core + Professional + PremiumWorking range · $99–106k
Core plus selected Professional and Premium infrastructure or intelligence. Final scope and HST require specification.
✓ Noted — this is a demo. In the live site this books your start date.